Vitality Research

What sets Vitality apart?

Vitality is a behaviour-change platform that guides and incentivises people towards better health, driving and financial behaviour by combining insights from behavioural economics with clinical science. In understanding the correlations between behaviour and outcomes, we have designed the platform to address those areas in health, driving and personal financial management that have the biggest potential to make positive change in the world.

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Mental wellbeing

Physical activity and mental wellbeing

Did you know that moving more can help fight depression? Our latest research with researchers from Harvard University shows that increasing your physical activity can reduce depression in women by up to 19%.

 
 

The Vitality ObeCity Index 2023

The Vitality ObeCity Index presents the latest insights on the weight status, food purchasing and exercise behaviour of Vitality members six major cities in South Africa. Through it we aim to empower, encourage and motivate people, so that we can begin to build a healthier nation - starting today.

 
 

Nutrition

We had a big fat problem before the COVID-19 pandemic, with the high prevalence of overweight and obesity globally and in South Africa. The COVID-19 pandemic compounded this problem. But, good nutrition makes all the difference. Here's how we can help you to eat healthier.

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PHYSICAL HEALTH

Small Steps Strong Shield

A little more exercise goes a long way. Groundbreaking research from Vitality, published in the British Journal of Sports Medicine, found that regular exercise can reduce severe illness and/or death from COVID-19 by up to 42%.

Tackling the BIG health issues

Our latest research

 

Live smoke-free with Vitality

A little more exercise goes a long way. Groundbreaking research from Vitality, published in the British Journal of Sports Medicine, found that regular exercise can reduce severe illness and/or death from COVID-19 by up to 42%.

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